I Shot an event this week at the Marriot Grosvenor Square, and was delighted to see they’d splurged on a lick of paint or two. Delighted because unlike so many conference and business event venues, they’ve made everything white. They haven’t gone for the dark “wood” panelling, sparse recessed overhead spots, dull gunmetal fixtures that someone somewhere in the last decade decided meant “business”. They’ve gone for whiter shades, and it lends a completely different, much lighter and more positive ambience. Here’s a photo I stole from their website: Look at that! ‘Ching” And yes, ok, from a purely selfish point of view, it also makes taking good photos much, much easier/possible without the use of a flash. Like this: (It does help that the event itself was very well attended, stands were busy, and even the sponsor speakers were great 😉
There is a strong argument for not bothering with these at all...and a wise freelancer should probably not say things like that.But if you ask me, I'll give you a number of different more effective ways to spend your money.Probably less of it, too.
1.Arrange your interviews in advance with specific time slots
Or they probably won't happen. Arranging to interview someone along the lines of "Yeah, just come and grab me in the break" pretty much doesn't happen. Fair enough, they're not there to be interviewed by you, they're there to have their minds expanded,visit stands and network with peers.
I don't use a flash
Have you had a flash in your face recently? It's rather intrusive.
It also has the added benefit of adding texture to the images to stop them looking flat.But the latter is just a taste thing.